In case of technical problems, website optimization or complete reprogramming becomes necessary.
Not to mention securing the website from malicious attacks and cybercrime.
Many of our new clients have a need for website optimization due to various reasons:
In case of technical problems, website optimization or complete reprogramming becomes necessary.
Not to mention securing the website from malicious attacks and cybercrime.
Is it really necessary to implement a web optimization for mobile devices?
According to statista.com, over 55% of all page views in Europe in 2020 were performed via mobile or tablet. We know from our own projects and customers that these figures are often much higher.
In addition, there is a much more important factor…
Since March 2021 the only ranking on Google is mobile. This means that if your website is not “mobile-friendly”, it will not appear in the first Google search results and will therefore be difficult to find. This applies not only to the homepage optimization, i.e. the start page of your website, but to the entire website.
In search engine optimization, the homepage plays a major role as the heart of the site, but you can also use any subpage to be found for specific keywords (search terms). This actually makes a lot of sense as it prevents keyword cannibalism. Sounds more complicated than it is: There should be a separate page for each topic and not all topics on one page. So instead of optimizing the homepage for 20 keywords, we would create separate subpages for each bundle of topics and reduce them to just a few keywords.
No matter how your visitor reached your site, without optimization things can still go wrong: If users cannot find the information they are looking for, it is high time to optimize your website. By the way, this is indicated in the web statistics by high bounce rates, low visit times or few page impressions per visit. A precise analysis of these figures quickly reveals striking problems.
From our point of view, there is no such thing as one website optimization tool. Rather, we approach the matter logically and first try to address the main problems with a detailed analysis of the page from the user’s point of view. Alongside this, there are tools with which we examine the technical structure as well as the basic SEO optimization of the website. This way, major slip-ups become clearly visible.
If a statistics tool such as Google Analytics and Google Search Console is integrated on the website, we also look at the historical data and thus uncover recurring problems. These free tools form the basis of any web optimization and should in any case already be integrated into your existing site.
For those who want to know how well their website is performing and what potential there is still to be exploited, its important to name the most prominent competitors. This also puts us in the race for the better rankings and establishes a common strategy for the goals of website optimization.
It is necessary to distinguish between the analysis of a website and the optimization of the website.
We always offer a free initial consultation and talk about your goals and concerns. We usually take a quick look at the site in advance and do a quick website check.
If necessary, we will make an estimate for a detailed analysis, depending on the complexity of the site and the competition.
Based on the detailed analysis, we define the goals and next steps together with you. It is essential for you to have an accurate estimate of the costs, so that we stay within the budget. After that, the operational work begins, which always includes monitoring the performance development of your website.
In particular, search engine optimization is an ongoing process. Your competitors will also have their websites optimized on an ongoing basis. Continuous reporting enables you not to miss anything and to react quickly to the regular updates from Google.