Branding

LOGO AND CORPORATE DESIGN

The nicest feedback that we received from a CEO after a redesign was that he would enjoy signing his mail much more now. This example shows that corporate design must make you feel good. Similar to a suit from the 80ies, it can brand a company quickly as “outdated”. It may no longer fit and convey adequately the development a company has made since then. However, you have grown accustomed to that old rag. You have grown into it. For decades you have patched and mended it here and there. And yet, if you brace yourself up for a new one, a good one, it feels really good and brings about highly positive effects on either side.

If we want to underline singularity and communicate on the market discernibly, we must stay aloof – this goes not only for the same old blah blah which is quite usual in the industry but also for self-awareness. For many of our customers this is a difficult step. Orientation by things that are usual in the industry may convey an illusion of security.

And yet, only those who set themselves apart from mainstream are being noticed.

GETTING IN CONTACT…

FROM A CAMPAIGN TO THE EVENT

No matter what you have to say – if you want to kick it into high gear, there is no getting around well-aimed activities.

It’s the need of the hour to keep wastage as low as possible. The smaller the target group, the more efforts the event requires.

Depending on budget and reasonableness, a host of possibilities are in the running:

from live marketing to the complete event, direct mail (in or without steps), billboard advertising, social media, newsletter, the entire digital advertising field from affiliate marketing to target marketing, cooperation, sponsoring and out-of-the-box reflections, to name just a few examples.

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It is important that the message to be conveyed goes with the communication channel chosen, and to make optimal use of your budget. Your budget will also decide which combinations you can use to work the market.

It’s no good taking half-measures on all levels – better do things in a big way in a niche.

For the sake of completeness, this goes also for your own websites and mail signatures.

At this point, we also would like to present one of our favorite media: billboard. 24 sheets, if it is us to decide, and for a teaser campaign. With powerful subjects and short and crips messages.

What we do exhaustively in any case: reflecting. This includes the right questions and the most important answers, more questions and even more answers.

Once we have found the golden thread for activities and a time schedule and budget plan, we go and find very good partners for all what neither we nor you (can) materialize.

GETTING IN CONTACT…

FROM A CAMPAIGN TO THE EVENT

PACKAGING

Packages give us a lead about the value of their content.

Well-conceived, fancy and high-quality packages often initiate us to buy. Packaging philosophy, however, offers much more. The values of a company are expressed quite clearly: Ecological principles, recyclability, reusability, packaging producers (from China to sheltered workshops such as Pro Mente). Moreover, the question arises whether a package can fulfil also another purpose. Intelligent packages are high in demand.

If it is about the whole schmear, we are eager to set our hands to it.

We build, craft and try with love and passion. We discard, improve, get new inspirations and start all over again. I must admit, I do not even have 5% of the patience required for these finicky jobs. However, our creative team does have it. And the necessary passion, craftmanship and creativity.

AT A GLANCE

LOGO & COPORATE DESIGN

New or redesign
Word / design marks
+
Corporate design for brand recognition
including
Business cards
All sorts of printed matter for business
Forms
Folders
Calendars
Presentation templates

CAMPAIGN

For everything
you want to say

With as little
wastage as possible

Such as
Billboard campaigns
Advertisements
Radio spots
Online marketing

PACKAGING

From bottle label
to
recyclable shipping packaging